A rich content website
From a struggling website to a connected content operation.
This established website had an extensive library of original material and an international audience. Keeping it running meant coordinating writing, translation, development, editing, marketing and outside security support. Its manager describes how that operation changed.
Before
The manager recalls repeated website crashes and security incidents, expensive maintenance and content arriving late. The work was spread across remote staff and suppliers: writing and news research, translation, development, SEO, graphics, video and distribution. Financial pressure made that arrangement harder to sustain.
After: what we built
A new foundation for the archive
Using AI coding tools, we began replacing the WordPress site. Over several months, the work produced a new website and content-management system, with language editions, article categories and a home for video and audio.
Original material becomes readable content
The operation starts with its own source library. The manager describes connected agents that find relevant topics, draw on that library, prepare articles and images, and support video editing. Translation tools create language editions from the source article.
Content reaches the audience
The manager describes another part of the workflow adapting articles for messaging groups and social channels, linking readers back to the site. He says a conversational bot answers questions from the original content library and is identified to readers as a bot.
The weekly print edition returns
The printed newsletter had stopped when staffing and production costs became too much. The manager says AI now assembles it from that week’s website content, with a richer design, games and additional features, at a fraction of the previous cost.
The workflow we built
From source material to an audience
Find the material
Connect a relevant topic with the website’s own archive and source material.
Prepare the article
Turn the material into a readable piece with supporting images and an appropriate category.
Translate and adapt
Create language editions and shorter versions suited to messaging and social channels.
Publish and distribute
Put the content on the site and bring readers back through the connected distribution channels.
The human responsibility
The manager remains responsible for the operation, its source material and editorial standards. In his account, routine work now runs largely unattended, with periodic oversight. The print newsletter also has a review step before distribution.
The result
The manager reports more frequent publishing, better images and translations, readers commenting on the improvement, and the return of the weekly printed newsletter. He describes a smoother website and substantially lower operating costs.
Operating improvements and cost comparisons reflect the manager’s firsthand account; savings have not been independently measured.